Ask what the seller actually promises
Click delivery, traffic origin and resulting sales are separate promises. A provider may offer a remedy for underdelivery without promising that visitors subscribe or buy. Request the written terms for the specific order rather than relying on a general guarantee headline.
Clarify common scenarios
| Scenario | Question to ask |
|---|---|
| Fewer qualifying clicks than ordered | Are missing clicks replaced, refunded, or carried forward? |
| Traffic outside the agreed geography | What evidence and claim window apply? |
| Landing page goes offline | Can the send pause, and who pays for clicks already sent? |
| Clicks arrive but sales do not | Is a business outcome promised at all? |
Keep a clean record
Save the offer URL, order confirmation, payment receipt, agreed audience, campaign dates, tracker logs and the seller's final report. When raising an issue, describe the difference using the contract's definition of qualifying traffic. Ask about the seller's resolution process before escalating.
Be realistic about a refund
Do not assume a platform has escrow, that a payment processor will reverse a purchase, or that poor conversion alone triggers a refund. Policies vary by provider and may change. Confirm current terms directly and plan a small first test where uncertainty remains.
Three situations that need different language
Missing contractual delivery: fewer eligible clicks were reported than your written order required. Questionable measurement: the seller and your tracking tools show different counts that may use different rules. Disappointing business outcome: the agreed clicks arrived, but your funnel made fewer sign-ups or sales than you hoped. A seller's remedy may differ across all three; no standard refund right should be assumed.
Read these terms before you pay
- What is the exact delivery event and permitted time window?
- How long do you have to report a problem, and what records are required?
- Are remedies additional clicks, credit, cash refund or some combination?
- Who makes the decision if a marketplace is involved?
- Does cancellation or a change to your landing page affect eligibility?
Keep the original quote, checkout confirmation, creative, agreed destination, dates and both reports. A short timeline with relevant excerpts is usually more actionable than a long argument based on a screenshot that lacks its date or event definition. Redact customer-identifying information before sharing evidence.
Illustrative dispute preparation
Suppose the written order specifies 300 eligible unique clicks by Friday, and the seller's own final report shows 260. Quote the exact clause, ask whether any adjustment is pending and request the stated under-delivery remedy. If your analytics instead shows 260 visits while the seller reports 300 eligible clicks, first verify the click/visit definitions and redirect path. Those two cases are not equivalent.
If the response is unclear, document the answer and use the marketplace or payment provider's applicable process where one exists. We do not know the terms of your individual order. The delivery guide gives you a clearer starting point for the conversation, and the reconciliation checklist helps distinguish technical differences from a possible contract issue.
Useful next steps
Guide reviewed September 19, 2026. Provider recommendations and purchase terms can change; confirm current details before ordering.