Audience and permission
- Describe the list’s topic and how subscriber consent was collected.
- Confirm whether the offered traffic matches your offer and permitted geography.
- Ask whether resold or brokered clicks are involved.
Do not request a seller’s individual subscribers’ addresses. A clear aggregated audience description and compliant consent practices matter more than a large unverified list-size claim.
What counts as fulfillment?
- Define unique versus total clicks and whether repeat visits count.
- Confirm the agreed delivery window and timezone.
- Write down filtering, invalid-traffic, and make-good rules.
- Request a sample of the campaign report fields before paying.
Offer fit and measurement
- Ask whether your exact landing-page category is accepted.
- Test the final URL, opt-in form, and confirmation event yourself.
- Use campaign-specific tracking parameters, with no personal data in URLs.
- Set a maximum test loss that you can afford.
Google Analytics documents campaign parameters for distinguishing traffic sources and campaigns; see the GA4 campaign URL guide.
Commercial terms
Request written cancellation, refund, support, and under-delivery terms. A “traffic guarantee” may cover click volume without promising leads or sales. If an offer makes unusually strong income claims, request independently checkable evidence and avoid treating testimonials as typical results.
Next: estimate the campaign economics with solo-ad pricing and the calculator.
Copy-and-send questions for a shortlist
You can adapt this brief in an email: “I plan to promote [offer category] to people interested in [topic], targeting [named countries]. Do you accept the offer and landing page? What does one billable click mean in your system? Can you show an anonymized example report? How many days will delivery take? What is the remedy if the agreed qualifying count is short?” Keep the final quote and reply with your order record.
Evaluate the answers, not just their speed
| Question | Useful answer | Still unresolved |
|---|---|---|
| Who is the audience? | Relevant subject, provenance and applicable restrictions | “Highly targeted” with no explanation |
| What is delivered? | Unique/total rules, countries, dates and report | “Guaranteed traffic” without a counted event |
| What if it falls short? | Written makegood or refund process | “We'll work it out later” |
| What may I promote? | Explicit creative, offer and policy approval | No review of the destination or claims |
Checks you perform yourself
Open your final page on a phone, submit the form using a test account, confirm that the promised resource arrives, and check that your analytics show the test event. Verify that your tracking URL does not reveal a subscriber email or other personal information. Keep a dated copy of the email creative and seller's written agreement so later changes are identifiable.
Make the decision explicit
Mark every requirement as confirmed, unconfirmed or disqualifying. “Unconfirmed” does not mean the seller is dishonest; it means you lack the information to compare the order fairly. If a seller cannot define a billable click or offer a clear resolution process, pause rather than treating the cheapest quote as sufficient. Continue with the small test-order guide and delivery definitions once the brief is complete.
Compare tested solo-ad providers
We pay for provider testing and update our recommendations monthly. Review the current picks, then confirm the seller’s terms for your campaign.
We own Buy Solo Ads Traffic and may earn a commission if you purchase through its provider links. How we’re funded.
Useful next steps
Guide reviewed September 19, 2026. Provider recommendations and purchase terms can change; confirm current details before ordering.